PROGRAM FOR ADVANCED
LEADERSHIP & MANAGEMENT

A way to start your Learning Journey!

5 – 17 October, 2019
Madinah, Kingdom of Saudi Arabia

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Program Overview

Today’s business challenges demand strategic, responsible and ethical executive leadership and unfortunately "leadership" is nothing more than an industry buzz-phrase, unless it saves time, cost, or labor, or it improves quality, enables growth, or develops a new competitive advantage. The governed factors that have the power to make or break today’s businesses are; Trends, Change, Strategy and bottom line.

Speakers

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Dr. Philip Moscoso

IESE Business School
Spain
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Mr. Sherif Selim

Senior Consultant
Franklin Covey
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Dr. Imran Ali

Professor
Cranfield University, UK
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Dr. Mohamed Moustafa Mahmoud

Executive Director, Madinah Institute for Leadership and Entrepreneurship
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Tony Swainston

Tony Swainston Ltd
UK
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Dr. Kamel Jedidi

Professor
Columbia Business School, USA
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Prof. Dr. Murali Raman

Dean
Multimedia University, Malaysia
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Dr. Walid Hejazi

Associate Professor
University of Toronto, Canada
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Agenda

6 October - SundayDeveloping & Deploying Strategy using the BSC
Dr. Mohamed Moustafa Mahmoud, MILE & Wharton Alumni

Senior management teams are prone to focus excessively on short-term financial results – information reported after the damage is done, for better or worse. This is why the balanced scorecard lives up to its name.
This module introduces the key principles, tools of Strategic Planning that will be discussed and the criteria that measured performance from three additional perspectives—those of customers, internal business processes, and learning and growth.
The concept of Balanced Scorecard will be covered in details with many local cases studies from Hall of Fame Award-Winning Organizations, where the speaker assumed leading role. The current role of the speaker as advisor of the National Center of Performance Measurement of Public Entities, will allow him to shed light on most relevant KPIs developed for ‘KSA Vision 2030’ and the ‘National Transformation Programs’. Participants will have the opportunity to apply the introduced Strategic Planning toolkits to their own organizations in group settings.
The PALM Characteristics
  • Interactive sessions presented and moderated by international and regional public sectors leaders, consultants and recognized figures.
  • Innovative methods and use of proprietary frameworks
  • Strengthen business acumen in core areas
  • Gain more insights through real case studies, simulation games, facts and well-studied models.
  • Ideal utilization for gathered data and details.
  • Local adoption for next minute action with customized content.

Testimonials

Attendees will receive certificates from

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Palm Statistics

532

Total Graduates

41

Speakers

21

Participanting Countries

79%

of participants have 10+ years experience

4.64

Avg.Program Evaluation

67%

of participants holding post graduate degrees

Investment

Program Investment 1 Week Full Program Conference
Individual US $ 6,000 US $ 11,000 US $ 500
Group 5+ Discount 10% 10% 10%

INCLUSIVE OF:

  • Program Registration Fee
  • All Program Related Certificates
  • Full Accommodation at Five Star Hotel in Madinah Including: Bed and Breakfast, Lunch & Coffee Breaks & Dinner
  • Complimentary Umrah (applies to international participants)
  • One-on-One psychometric assessment and coaching
  • Access to extensive readings of selected publications, books and reports
  • Free Medical Check-up
  • Madinah Field Trips and Visit to Islamic History Museum

EXCLUSIVE OF:

  • 5% VAT
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SME Saudi Owners & Executives Sponsored by Monshaat 

SAR 5,000 for Full Program Plus Forum

*(Accommodation & Transportation not included)

Register Now

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